Makro Blog

How to Build Brand Awareness: 9 Effective Ways

Ecommerce marketing is becoming more varied by the day as companies find their target audience. This is your guide to understanding ecommerce marketing.

This article will show you exactly the essential email workflows for an eCommerce retailer.As far as modern-day salesmanship is concerned, email workflows are imperative for an eCommerce retailer to build and nurture relationships with their customers. Thinking back on the days prior to technological advancements, traditional salesmen were knocking on thousands of doors, talking to every single customer, and hoping to come away with as many sales as possible. Great salesmen understood that they couldn’t just knock on a door, pitch a product, expect an immediate purchase and be on their way. They had to nurture the relationship between themselves and their clients before asking for a purchase.

Want to increase the email signups on your eCommerce store? These 7 simple tips will help you grow your subscriber list fast.

Pinterest marketing can be extremely beneficial for eCommerce brands. You can learn more about some benefits and strategies here.

Discover how Shopify Plus tackles six critical e-commerce challenges to keep your business growing, from global expansion to automation and beyond.

Unveil the potential of Shopify Commerce Components. Find out who they are designed for and how they can benefit your business. Start optimizing them today!

Q4 Shopify Updates: Automate customer marketing, enable POS bundles, manage gift card permissions, and streamline company interface.

Q4 Shopify Updates: Duty-inclusive pricing for cross-border sales, faster workflow troubleshooting, multilingual semantic search, and improved ship-to-store fulfillment for easier in-store pickups.

Discover how to scale personalized B2B shopping experiences using Shopify Plus, with proven strategies and tools to enhance client satisfaction and drive long-term business growth.

Q4 Shopify Updates: Enhance product discovery, streamline script writing, improve POS customer insights, and simplify shipping refunds.

Ready to streamline high-volume order management and scale your business? Learn how leveraging Shopify Plus can optimize your operations and drive sustainable growth with customized strategies and advanced tools.

Exciting updates from Shopify Winter Edition '25 are here to make your store run smoother, work smarter, and keep your customers happier than ever—get ready to take your eCommerce business to the next level!

Q4 Shopify Updates: New tools to help your online store run smoother: easier file sharing, better checkout, and cool ways to show your products with videos.

Turn complex orders and repeat purchases into effortless wins with the power of e-commerce automation—find out how!

Q4 Shopify Updates: New features to enhance your store: Custom branding for POS, easier checkout with discount codes, and bulk shipping label purchases.

Discover five strategies to transform holiday momentum into year-round growth with tailored Shopify Plus enterprise solutions.

Discover how automation can transform your B2B e-commerce strategy—streamline custom orders, boost repeat purchases, and scale your business with precision and efficiency.

2025 Q1 Shopify Updates: Learn how Shopify’s latest updates to Checkout Blocks, Headless storefronts, and authentication improve store management, customization, and checkout efficiency.

Enhance your eCommerce success with Shopify Checkout Extensibility—customize every step of the checkout process for a seamless, personalized, and conversion-optimized experience.

Shopify’s New Customer Accounts offer a frictionless, secure login experience - learn how they compare to Classic Accounts and which is right for your business.

Discover how a B2B Shopify agency can help elevate your business with customized e-commerce solutions that enhance customer experiences, streamline operations, and drive growth.

2025 Q1 Shopify Updates: Explore exciting updates that will streamline your store's operations, from multiple shipping rates at checkout to improved workflow tools and easier product image management!

Avoid costly mistakes in your Shopify ERP integration—learn the top pitfalls merchants face and how to ensure a smooth, efficient transition.

Shopify Themes vs. Headless Commerce: Which is right for your eCommerce growth? Explore the pros, cons, and key considerations in our latest blog.

Optimizing your Shopify store for faster load times enhances user experience, boosts conversions, and improves SEO rankings

By adopting a headless approach, leveraging API-driven integrations, and using modular microservices, businesses can build a flexible, scalable, and customer-centric eCommerce experience.

By leveraging modular microservices, API-first integration, and cloud-native solutions, brands can create a highly optimized and future-proof online store.

If you’re looking for a scalable, high-performing, and flexible solution, composable commerce is the way forward.

A D2C strategy on Shopify gives brands control, strengthens customer relationships, and boosts profitability. Successful scaling requires strategic planning, data-driven marketing, and operational efficiency.

D2C brands are changing e-commerce by focusing on customers, using data, and staying flexible. To grow successfully, they need to improve marketing, scale wisely, and streamline logistics.

For enterprise e-commerce businesses, custom Shopify apps are a crucial driver of growth and success, not just a "nice-to-have." Discover how tailored Shopify apps can elevate your e-commerce strategy, designed specifically to meet your unique needs.

Magento vs. Shopify: Discover which e-commerce platform is best for your business and how Makro Agency can help you unlock Shopify’s full potential—without the complexity.

Unlock the power of headless Shopify: Discover how this cutting-edge approach boosts performance, flexibility, and scalability—ensuring your store stays ahead of the competition.

Shopify 2.0 enhances user experience and store customization with advanced theme flexibility, improved content management, and faster performance.

Learn how to keep your Shopify store compliant with GDPR while using Google Analytics—avoid penalties, protect customer data, and optimize tracking legally.

Discover how Shopify POS can streamline your B2B sales, manage wholesale orders with ease, and enhance customer relationships—all while improving operational efficiency.

Expand your Shopify Plus store globally with these 4 essential SEO best practices for multi-market success.

Maximize sales and stay ahead—discover how to optimize your Shopify Plus store for mobile shoppers and boost conversion rates today

2025 Q1 Shopify Updates: Enhance customer experience, streamline global sales, boost productivity with AI assistance, and optimize fulfillment efficiency.

Discover how Custom IDs in Shopify Plus empower enterprise brands with greater control, seamless integrations, and enhanced efficiency—driving scalability and better data management.

Scaling an enterprise-level e-commerce brand requires the right platform and the right expertise. Shopify Plus provides the flexibility, performance, and automation capabilities needed to grow

Whether your business focuses on B2B, B2C, or a hybrid model, Shopify Plus provides the flexibility and power to scale efficiently.

AI-driven personalization is the future of enterprise e-commerce, and Shopify Plus provides the tools needed to execute it at scale. Whether you’re looking to enhance product recommendations, create dynamic pricing models, or optimize customer journeys across multiple channels, Shopify Plus offers endless possibilities.

High-traffic sales events are make-or-break moments for enterprise brands, and Shopify Plus provides the infrastructure, speed, and scalability needed to maximize success.

Unlock the full potential of headless commerce with Makro Agency and Shopify Hydrogen and Oxygen offer enterprise brands the ultimate flexibility, performance, and scalability needed to future-proof their e-commerce operations.

Shopify Flow and Scripts empower enterprise brands to automate, optimize, and scale their operations effortlessly.

Shopify Markets makes it easier than ever for enterprise brands to sell internationally without complexity. From localized shopping experiences to automated pricing and seamless payments, Shopify Markets is the ultimate solution for global e-commerce success.

In today’s marketplace, the in-store experience must be as data-driven, responsive, and frictionless as your digital storefront. Shopify POS, when paired with Shopify Plus, delivers a unified infrastructure that empowers enterprise brands to operate more efficiently, serve customers more effectively, and grow more intelligently.

Shopify POS is more than just a point-of-sale system, it’s the foundation for enterprise-grade omnichannel commerce. Whether you're migrating from a legacy system or looking to optimize an existing POS setup, our team will architect a solution tailored to your infrastructure, goals, and growth strategy.

Thinking of unifying your online and in-store experience? Discover whether Shopify POS Pro is the smart investment your enterprise needs to streamline operations and boost revenue.

Implementing custom price lists and net payment terms on Shopify Plus is a strategic investment that can significantly impact your B2B sales success. By tailoring your pricing and offering flexible payment options, you can create a more compelling value proposition for your wholesale customers, foster stronger relationships, and ultimately drive growth.

Modernize your wholesale operations and unify DTC and B2B. This guide breaks down Shopify’s powerful B2B features—so you can scale smarter, simplify backend processes, and deliver a seamless buyer experience across channels.

Customers expect a consistent shopping experience whether they’re browsing online or visiting your store. Real-time inventory syncing between your Shopify POS and online storefront is the key to making this possible.

Protect your Shopify Plus store from costly downtime and data loss with proactive backup and monitoring best practices tailored for enterprise-scale operations.

The Shopify Plus Enterprise theme offers a robust and scalable foundation for your online business. However, achieving its full potential requires a strategic and ongoing focus on delivering a seamless and fast user experience. By implementing the best practices, you can create an online storefront that not only looks professional but also drives conversions, fosters customer loyalty, and enhances your brand reputation.

Shopify POS v10.0 brings the kind of updates that streamline retail operations without disrupting them. And for Shopify Plus merchants, every second saved at the POS adds up to better performance and better service.

Security and compliance are no longer optional for enterprise e-commerce. They are fundamental to brand trust, operational efficiency, and international growth. Shopify Plus offers the infrastructure, features, and certifications needed to meet the highest standards of enterprise protection.

April's Shopify updates are packed with powerful features for scaling brands—from streamlined POS checkout to smarter tracking and global tax tools. Read our recap to see what’s worth your attention.

Building high-converting subscription landing pages on Shopify Plus is a strategic imperative for B2B businesses looking to establish predictable revenue streams and strengthen customer relationships.

Shopify Functions (Scripts) offer a powerful and flexible way to create truly personalized checkout experiences for your enterprise B2B customers.

Automating your inventory management with Shopify Flow is a strategic move that can significantly enhance your enterprise B2B operational efficiency.

The integration of Shopify Flow and Klaviyo represents a significant opportunity for enterprise B2B businesses to move beyond basic email marketing and create truly intelligent, real-time communication workflows.

By leveraging the power of Shopify Functions to create region-specific checkout experiences, you can significantly enhance your international B2B e-commerce operations.

Dynamic upsells powered by Shopify Functions offer a sophisticated and effective way to increase your B2B average order value.

Shopify Functions provide a powerful and flexible way to implement even the most complex discount logic for your enterprise B2B business. By moving beyond the limitations of standard discount rules, you can offer truly tailored pricing that strengthens customer relationships, drives sales, and ensures accuracy at scale.

Partnering with the right Shopify eCommerce Design Agency can build a storefront that delivers real business impact.

Whether you are launching a new store, migrating to Shopify Plus, or improving an existing storefront, mobile optimization should be at the center of your digital strategy.

Discover Shopify’s Summer ’25 updates. From AI-built stores to more product options, faster insights, and smarter automation to help your business grow.