Welcome to this edition of Makro's Shopify Recap, where we delve into the latest features designed to enhance business operations, improve customer experiences, and drive sales. As we navigate through Q4 2024, several updates have been introduced that streamline processes, enhance user experiences, and expand service capabilities. Let’s explore the benefits these updates can offer your business.

What’s New at a Glance:

• Managed Markets Merchants Can Use Duty Inclusive Pricing
• Faster, Clearer, More Efficient Troubleshooting in Workflow Run List
• New Languages Added to Semantic Search
• Improved Ship-to-Store Fulfillment for In-Store Pickup

1. Managed Markets Merchants Can Use Duty Inclusive Pricing

Duty inclusive pricing is now available to merchants selling cross-border with Managed Markets who have access to 1-page checkout. When enabled, customers will not be surprised by additional duty fees during checkout. Merchants can choose to maintain product prices or adjust them to account for duties.

Benefits:

• Transparency for Customers: Providing duty inclusive pricing means customers know upfront what they will pay, enhancing trust and satisfaction.
• Flexible Pricing Strategy: Merchants can decide whether to absorb the duties or adjust product prices, allowing for tailored pricing strategies that fit their business model.

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2. Faster, Clearer, More Efficient Troubleshooting in Workflow Run List

The latest enhancements to workflow troubleshooting make it easier to understand the status of a run and quickly identify errors, with improved loading times.

Benefits:

• Enhanced Clarity: New columns—Workflow Status and Results—provide a clearer overview of workflow statuses, including new states like In-progress and Rate Limited.
• Efficient Troubleshooting: Faster load times and organized results make it easier to troubleshoot complex workflows, saving time and reducing frustration.

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3. New Languages Added to Semantic Search

Semantic Search now supports multiple languages, allowing shoppers worldwide to use everyday language when searching for products, enhancing accessibility and user experience.

Benefits:

• Improved User Engagement: Customers can search in their preferred language using natural phrases, making it easier for them to find relevant products.
• Global Reach: This feature enables businesses to cater to a broader audience, increasing the likelihood of conversions across different markets.

4. Improved Ship-to-Store Fulfillment for In-Store Pickup

The new Store Transfers feature allows for “ship to store” fulfillment, enhancing in-store pickup capabilities and improving the customer experience at checkout.

Benefits:

• Expanded Product Availability: Customers can purchase items online and pick them up at their chosen store, increasing convenience and accessibility.
• Streamlined Pickup Process: By displaying only relevant pickup locations based on the buyer's country, the checkout experience is simplified and more user-friendly.

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Conclusion: Enhance Customer Experience and Operational Efficiency

The latest updates for Q4 2024 are geared toward improving customer satisfaction and operational effectiveness. At Makro Agency, we are dedicated to keeping you informed about these enhancements and how they can benefit your business.

Whether you’re looking to implement duty inclusive pricing, improve workflow efficiency, support multilingual searches, or facilitate better in-store pickup options, these features equip you with the tools needed to thrive in a competitive market.

Ready to implement these updates or seeking expert guidance on maximizing these capabilities? Makro Agency is here to assist you. Contact us today for personalized eCommerce solutions and insights to elevate your business! Let’s collaborate to refine your eCommerce strategy and keep you ahead of the competition.

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