Many customers lacked a complete understanding of probiotics, particularly the importance of different strains and their specific health benefits.
Bio-K+ faced challenges in differentiating their exclusive probiotic strains from competitors.
The online shopping experience needed streamlining to match the educational focus and increase conversions.
People didn’t know Bio-K+ used clinically proven, proprietary strains, making loyalty harder to build.
We created straightforward content for consumers and healthcare pros, showcasing Bio-K+’s clinically backed strains.
Messaging was tailored to women, highlighting gut health and IBS solutions.
We revamped the website ensuring that product benefits, especially the proprietary strains, were emphasized throughout the product pages.
We simplified the checkout flow to reduce friction and improve conversion rates, allowing Bio-K+ to leverage its education-heavy strategy to lead visitors towards completing their purchases.
Key Improvements & Outcomes
Developed content that clearly explained the difference between Bio-K+’s proprietary strains and competitors, focusing on the long-term benefits to gut health and wellness.
Enhanced product comprehension, leading to greater customer trust and a higher likelihood of repeat purchases.
Key Improvements & Outcomes
Simplified the online purchasing process and created product-specific educational materials for easier customer decision-making.
Increased conversion rates and an improved overall customer experience, supporting Bio-K+ in educating their market while driving sales.
Key Improvements & Outcomes
Created distinct messaging targeted at key segments: women’s health, children’s health, and IBS sufferers. Each product’s unique benefits were clearly communicated to meet the needs of the right customer.
Enhanced targeting led to improved engagement from the core target demographic.
Visual & Technical Execution
Services Provided
Developed a clear content strategy aimed at educating both end customers and healthcare professionals.
Focused on ensuring the website provided a seamless experience from learning about probiotics to completing a purchase.
Built a robust Shopify Plus e-commerce site capable of handling the specialized needs of Bio-K+’s product lineup.
Produced content that effectively communicated the benefits of probiotics, particularly around the proprietary strains and their clinical backing.
We worked with Bio-K+ to ensure their internal teams were equipped to continue educating their audience, including training healthcare professionals and creating customer-facing guides.
Improved understanding of the benefits of Bio-K+’s probiotics led to increased time spent on product pages.
Streamlined the checkout process, contributing to a higher conversion rate.
Clear educational materials and messaging strengthened Bio-K+’s position as an authority in probiotics.
We are continuing to collaborate with Bio-K+ to refine their digital strategy and ensure their educational efforts are supported with ongoing content updates and optimizations for future product launches.
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