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CRO Retainer · Shopify Plus

Every two weeks,
a better store.

A standing conversion practice inside your store. A ranked backlog, live experiments, and a paper trail of what won and what it was worth. One price.

Start the cadence plan / build / read / analyze / rank / ship · repeat

Most conversion work ships as a report. Ninety pages, forty recommendations, no owner. Six months later the store is unchanged and the audit is a PDF in someone's drive.

We run it differently. CRO at Makro is an operating rhythm: a senior team in your theme on a fixed two-week cycle, testing against a ranked backlog. The deliverable is not advice. It is shipped change.

The biweekly ritual. Fourteen days, six moves, then again.

The same loop since our first retainer. Scroll to run the cycle, or select a phase.

day 01 / 14

Plan · days 1 to 2

The cycle opens with a working session, not a status call. We pull the top of the ranked backlog, define the success metric and the minimum effect worth detecting for each experiment, and commit the sprint. Nothing enters the cycle without a hypothesis and a number that would prove it wrong.

Artifact produced
sprint-047.md
3 experiments committed
success metrics locked
Day 14 closes into day 1. The loop has no exit ramp into a slide deck.

The backlog is the product. This is how one reads.

Every hypothesis is scored, tested, and given a verdict. Nothing lives in the backlog on opinion alone.

makro.CRO Hub cycle 047 · day 09 / 14
IDSurfaceHypothesisStatusVerdict
EXP-041PDP Ingredient panel above the fold beats lifestyle gallery for education-led products Shipped +11.4% PDP CVR
EXP-044Cart Complementary add-ons inside the Ajax cart raise order value without hurting completion Shipped +6.8% AOV
EXP-047Home Education-led hero outperforms promotion-led hero for first-time visitors Running day 9 of 14
EXP-048Collection Bundles ranked above single SKUs lift AOV while holding conversion flat Running day 4 of 14
EXP-049Checkout Reassurance strip at the payment step reduces abandonment on first purchase Queued ICE 7.2
EXP-050PDP Customer video reviews outperform photo reviews for consideration-heavy SKUs Queued ICE 6.8
EXP-039Home Urgency copy in the announcement bar increases add-to-cart rate Killed flat · AOV guardrail −2%
Representative backlog

About a third of experiments lose. That is the point of the system: a loser costs two weeks here, not a quarter. Killed tests stay on the record, because knowing what does not work is paid-for knowledge.

Pricing

One price. Because the cadence is the product.

makro. · conversion practice rate sheet · 2026
Monthly retainer
$10,000/mo

The full practice: strategy, design, engineering, and analysis on the two-week cycle. Flat, whatever your revenue.

26 cycles / year2–4 experiments / cycle1 price
  • T1No tiers.The process does not change for a bigger logo, so the price does not either.
  • T2No percentage of lift.The upside our experiments create is yours.
  • T3Month to month.If the backlog stops earning its keep, stop.
  • T4Honest intake.If your traffic cannot support reliable testing yet, we tell you before you sign, not after.
01
A senior pod, unchanged sprint to sprint
CRO lead, designer, Shopify engineer, analyst. In-house, no farmed-out development.
02
Two to four experiments per cycle
Designed, built in your theme, QA'd, and launched. Volume scales with your traffic, not your invoice.
03
The instrumented store
Analytics audit on entry, event tracking maintained, guardrails watched on every test.
04
The ranked backlog, shared
Re-scored every cycle as evidence lands. You see what is next and why it is next.
05
A sprint readout every two weeks
What ran, what won, what it was worth in revenue. Twenty minutes, no theater.
06
Winners made permanent
Shipped to 100%, hardcoded into the theme, documented in your repo.

Every engagement opens with a traffic assessment. If testing cannot resolve on your volume yet, the sheet stays unsigned.

Request the assessment

The loop, on the record. Three stores that run it.

01 / 04

Asked before signing. Answered straight.

If your question is not here, ask it on the intro call. You will get the same register.

First experiments are live inside cycle one. Statistical confidence takes traffic, so early cycles produce more learning than lift. The compounding starts around cycle three, when the backlog is ranked on your evidence instead of our priors. Anyone promising a number in week two is selling you a report.
Roughly a third do, and we publish that rate on purpose. A losing test is two weeks and a documented dead end, which is cheaper than shipping the same idea permanently on instinct. Losers get a verdict, stay on the record, and re-rank everything beneath them.
As a working rule, stores under about a thousand orders a month cannot resolve most A/B tests in a reasonable window. Below that line we sequence differently: analytics, session evidence, and structural fixes before split tests. We assess this in the intro call and tell you plainly, including if the honest answer is not yet.
The pod you meet is the pod that ships: a CRO lead, a designer, a Shopify engineer, and an analyst, in-house at Makro. No white-label bench, no rotating juniors. The same four people carry your backlog sprint after sprint, which is where the compounding lives.
We work inside your theme repository on our own branches, and winners land as documented pull requests your team can read. If Makro already runs your build, the loop plugs into the same pipeline. Either way the store's history stays yours.
Because the engagement is a cadence, not a bundle of hours. The ritual does not change with company size; only the experiments inside it do. Tiering it would mean inventing artificial versions of a process that works because it is fixed.
Month to month, after the first full cycle. Everything shipped is already in your theme and your analytics, documented. Retainers that need a lock-in clause are telling you something about their backlog.
Conversion rate optimization is the discipline of increasing the share of visitors who buy, without buying more traffic. On Shopify Plus that means theme-level experiments across product pages, cart, and checkout, run as controlled A/B tests and measured against guardrails like order value and site speed. Done properly it is an operating rhythm, not a one-time audit.
Published averages sit between roughly 1.4% and 3%, but the spread across verticals, price points, and traffic mix makes the benchmark nearly useless for decisions. The number that matters is your own trend under controlled testing. Our record on that trend: +50% conversion at Maddle, +32% at Organika, +27% at The Patch Brand, all on Shopify Plus.
The market runs from a few thousand a month for audits-and-advice to $25,000 and up for enterprise programs, often with a percentage of lift on top. Makro charges $10,000 a month, flat: strategy, design, engineering, and analysis on a two-week experiment cycle, with no tiers and no share of your upside.

The next cycle starts when you do.

Book the intro call
30 minutes · traffic assessment included · no deck