The Patch Brand's website had a functional design and branding, but it wasn't converting at the rate they wanted. We found that customers didn't understand the benefits of the new category of products they offered. We had to find a way to simplify the information for customers without overloading them with details.
We redesigned and redeveloped key pages like the product page, the collection page, and supporting pages to make it easier for customers to understand the unique selling points of The Patch Brand vitamins. We added emphasis on the ingredients and how they worked on the product page, prioritized variety packs and bundles while still showcasing individual SKUs on the collection page, and increased education on the patch's science and technology on supporting pages.