Maddle

The homepage of a website serves as the front door to the brand's universe. For Maddle, we envisioned a content-first approach that would pull visitors in emotionally, inspiring them to explore further. The goal was to captivate customers, immersing them in the world of Maddle and leading them seamlessly to the range of boards available for purchase.

Maddle had built its brand on the pillars of quality and durability, offering a broad array of premium sports boards. Despite having a strong product lineup and a focus on aesthetics, they faced a significant challenge: effectively conveying their product's durability and variety to their potential customers. Their static website failed to highlight their guarantee and the multitude of designs they offered, undermining the brand's value proposition.

Our agency stepped in with a two-pronged approach: revamping the website's design and implementing continuous optimization. We aimed to create a dynamic, content-first site that not only presented Maddle's array of products but also told their brand story convincingly. The site was designed to immerse visitors in the world of Maddle, leading them naturally towards the products they desired. Our work didn't stop at the initial redesign; we ensured continuous improvement and conversion rate optimization (CRO) to refine the user experience and enhance the brand's connection with its customers.

reating Maddle's product page was a matter of harmonizing detailed technical data with visually compelling imagery and persuasive social proof. We included key sections like warranty, specifications, and usage to offer comprehensive product insights. Alongside this, high-quality images and user-generated content showcased the products in real-life scenarios, contributing to the page's engaging and informative nature.

This balance wasn't purely aesthetic; it was a strategic move addressing diverse customer needs. The launch was only the beginning; we implemented rigorous A/B testing for continuous optimization. This iterative process allowed us to identify what truly resonated with Maddle's customers, leading to a significant 50% boost in conversion rates, a clear testament to the effectiveness of our design and optimization efforts.

With a multitude of board designs and patterns on offer, our challenge was to present these options to customers without overwhelming them. We developed custom blocks throughout the website that subtly introduced different designs, ensuring customers could easily find alternatives if needed.