Challenges
Clarius, a cutting-edge ultrasound scanner provider, found itself facing unique challenges. Their innovative approach of offering specialized scanners for various medical specialties was a stark contrast to the industry norm of 'one-scanner-fits-all.' This resulted in customers visiting their website unsure of the right scanner for their needs. Furthermore, Clarius offered different software packages for each scanner, adding another layer of complexity to the customer's decision-making process. The website was not self-sufficient and often required customers to contact the sales team, inhibiting smooth transactions.
Solutions
In response to these challenges, we took a novel approach: we completely revamped Clarius' website to create a clear buying journey. By incorporating intuitive widgets and a straightforward navigation structure, we ensured customers could easily understand their options and make confident purchasing decisions. As with all our solutions, this new approach was accompanied by a commitment to continuous improvement and conversion rate optimization (CRO) to further enhance the buying experience.
