As Partake Foods experienced rapid growth and expanded into major retailers like Trader Joe's and Walmart, their website struggled to keep up. Designed initially for their core product, cookies, the site lacked the capacity to showcase their growing range of offerings. The challenge was to develop a new website that aligned with their updated brand strategy and enhanced visual identity while effectively conveying the brand's key message and consistent commitment to allergy-friendly products.
Our agency stepped in to revamp Partake Foods' website, building it on a customizable Online 2.0 platform that allowed the brand to work with modular blocks. With a focus on continuous improvement and conversion rate optimization (CRO), we ensured the new website was adaptable and effective for engaging their customers.