Makro is an ecommerce agency in Toronto, designing, building, and growing Shopify Plus stores that hold up as the brand scales.
We are a Shopify Plus Premier Partner and work only in ecommerce. For Toronto brands that means the full build: storefront design and conversion, B2B and wholesale, and ERP integration, run by one senior remote-first team from discovery to launch. See what we build or our work.
Information architecture, the design system, and the storefront itself: collection logic, product templates, cart, and the checkout edge cases. On Shopify Plus that means theme architecture and checkout extensibility, not a template bought and recoloured.
Custom development where the platform stops, plus the data path between the storefront and the systems that run the business: ERP, OMS, PIM, and 3PL. Integration is where an enterprise e-commerce build runs long, so we scope it first rather than last.
Measurement before opinion. We baseline the funnel, then test UX and merchandising changes against revenue per session. Conversion work compounds only once the build underneath it is stable, which is why it follows the engineering rather than replacing it.
After launch the store is a product, not a project. Release cadence, roadmap, merchandising support, and new markets, run by the same senior team that built it. Most of our Toronto work is measured in years, not sprints.
Toronto is Canada’s largest commerce market: apparel and fashion, B2B and wholesale, and venture-backed DTC. These are the three patterns we staff for.
Toronto’s startup density is real. We launch on a Shopify Plus foundation that holds traffic spikes, new markets, and a growing catalog, so the first build is not the one you throw away.
Fashion and wholesale mean deep variant matrices, linesheets, and selling DTC and B2B at once. We build the catalog and the B2B channel, company accounts, customer pricing, and quote-to-order, connected to the ERP behind them.
Legacy platforms get expensive and brittle. We run staged migrations onto Shopify Plus with products, accounts, order history, and subscription state reconciled before the switch, so nothing is lost at launch.
Roadmaps, merchandising, and conversion rate optimization grounded in your data, not a generic playbook.
Storefronts that carry the brand and still convert, from the homepage to the checkout edge cases.
The storefront connected to ERP, OMS, and the systems that run the business, built to stay in sync.
Staged cutovers off Magento, WooCommerce, and custom stacks onto Shopify Plus, with orders, accounts, and subscription state reconciled before the switch.
Wholesale portals, company accounts, customer pricing, and the custom logic your operation needs where the platform stops.
Toronto is not one audience. Select a district to see the kind of brand it grows and the Shopify Plus work it tends to need. These are local archetypes we are equipped for, not a client roster.
Toronto’s startup-dense core. Brands that need speed to market on a foundation that holds traffic and new markets. We launch on Shopify Plus so the first build is not the one you replace.
Theme architecture, custom sections, Shopify Functions for discount and shipping logic, and checkout extensibility through UI extensions. Development is scoped against your data model, not a feature list.
Most brands are served better by a well-architected theme. Headless development earns its place when content and commerce come from separate systems, and we tell you which case you are in before the build starts.
Components, tokens, and PDP and collection UX patterns documented, so your team can extend the storefront without a development ticket for every change.
ERP, OMS, PIM, and 3PL integrations built as private Shopify apps with retries, idempotent writes, and observable failures. Enterprise integration work is judged on what happens when a sync fails at 2am, not on the happy path.
Every designer and developer on a Toronto project is senior and in house. No farmed-out development, no junior team learning enterprise commerce on your store.
We build for brands where commerce is complex. The work is staffed for that complexity, not a template applied to everyone.
Replatforms, integrations, and app builds run on methods we have run before, which is what keeps a launch from becoming a gamble.
Subscriptions, filtering, and POS integration are largely built. You inherit them instead of paying to invent them.
We invest in the relationship beyond go-live. The team that builds your store is the team that helps it grow.
Conversion work holds only when the build underneath it is stable. Here is the boundary, stated plainly: Makro is a build and commerce-engineering agency, not a media buying shop.
We baseline the funnel, size each opportunity by revenue per session, ship in order of expected value, and hold a test for a full purchase cycle before calling the result. A conversion rate moves on evidence or it did not move.
Server-side events, channel attribution that survives a browser update, and Shopify reporting that agrees with the finance numbers. Most e-commerce marketing decisions are made on data nobody has audited, so we audit it before we act on it.
Search and filtering UX, collection logic, bundles, subscriptions, and lifecycle triggers wired into the platform, so your marketing team has surfaces to work with instead of a backlog of development tickets.
We do not buy media. Paid search, paid social, and influencer programs stay with your in-house marketing team or a specialist media partner, and we build the tracking and storefront they need. Ecommerce marketing agencies and build agencies are different disciplines. Naming that early is cheaper than discovering it in month three.
Featured · replatform & integration
We migrated a global fashion brand off Magento onto Shopify Plus and wired real-time inventory across the stack, so what the storefront shows is what the warehouse holds.
An agency listing six e-commerce platforms is staffed thin across all of them. Ask which partner tier they hold, how many enterprise builds they shipped on it in the last year, and whether someone on the team can answer a checkout extensibility question without escalating it.
Ask which ERP and OMS platforms they have actually connected, who owned the field mapping, and what happened the first time a sync failed in production. Integration is the line item that overruns most e-commerce projects, and vague answers here are expensive later.
Get names and seniority for the people writing the code and drawing the design, and ask what share of the work is subcontracted. At Makro the team that pitches is the team that delivers. Confirm that wherever else you are looking.
Migrations off Magento or WooCommerce are where an agency's method shows. Ask for launched replatforms at comparable catalog size, the cutover plan they used, and what they would do differently now. Ecommerce agencies that have done it will tell you where it hurt.
Yes. Makro is an ecommerce agency and Shopify Plus Premier Partner working with Toronto brands. We design, build, and grow ecommerce stores on Shopify Plus, from the storefront through ERP integration and conversion work, with one senior remote-first team from discovery to launch.
Yes. Makro builds both direct-to-consumer and B2B commerce on Shopify Plus. DTC work covers subscriptions, merchandising, and conversion. B2B work covers wholesale portals, company accounts, customer-specific pricing, and quote-to-order flows, often connected to an ERP or OMS. See our services.
Yes. Migrating to Shopify Plus is core work for Makro. We run staged replatforms off Magento, WooCommerce, and custom stacks, reconciling products, customer accounts, order history, and subscription state before the cutover so nothing is lost at launch.
Cost and timeline depend on scope: catalog size, the systems being integrated, B2B requirements, and whether it is a migration or a net-new build. A focused replatform is smaller and faster than a complex B2B build with ERP integration. We scope each project in a paid discovery before quoting, so the number reflects the real work rather than a template price. Book a discovery call to get a scoped estimate.
Yes. Makro holds Shopify's Premier Partner tier, the highest level in the Shopify Plus partner program, reserved for agencies with a proven track record on complex enterprise commerce.
Cost tracks scope, not city. The variables that move an e-commerce build are catalog complexity, the number of systems being integrated, B2B requirements, and whether the project is a replatform or a net-new build. Makro prices after a paid discovery rather than from a rate card, and ongoing development, design, and conversion work is scoped as a separate retainer against a named senior team.
An ecommerce agency builds and engineers the store: design, UX, development, integration, and replatforming. An ecommerce marketing agency buys and manages demand through paid media, email, and affiliate programs. Makro is the first. We build the storefront, the integrations, and the measurement layer, then work alongside whoever owns media. Most Toronto brands at enterprise scale run both, and the two disciplines fail when one is asked to cover the other.
Our senior, in-house team focuses on one industry and one platform: enterprise commerce on Shopify Plus. No farmed-out development, no junior team learning on your store. The people you meet are the people who build it.
Replatform plans, B2B builds, ERP integrations, conversion work. Book a discovery call and we will tell you what the build actually takes.
