Product Page
The Terno Mini Dress is a representative VINTA piece. A floor-length silhouette reinterpreted, a price point that demands consideration, a customer base that needs both visual confidence and craft transparency before committing. The PDP was rebuilt to deliver all of it.
A full-bleed editorial image leads the page. Variant swatch imagery makes color selection visual. A Find Your Size helper sits next to the sizing dropdown, with a model height and size annotation underneath (“Model is 5’9’’ tall and wearing a size S”) that removes the largest source of fit hesitation. Materials & Care, Sizing, and Shipping & Exchanges panels expand on demand. An atelier feature sits beneath the buy box, with editorial photography of the artisans at work and a short statement (“Deliberate and mindful, we focused on artisanship, and making things last.
Continuing the Philippine tradition of made-to-order fashion, craftsmanship remains foundational.”) that completes the case for purchase.
VINTA’s brand authority is built on cultural fluency and atelier craft. The site needed to surface both, in the moment of shopping rather than buried in a separate About page.
A dedicated About Vinta Gallery module sits within the shopping experience, opening with a tribute to the cosmopolitan chic glamour of Filipiñana fashion from the 1890s through the 1960s and highlighting different Indigenous Philippine hand-loomed textile traditions. A Wedding & Couture editorial tile invites the high-consideration shopper directly into the bespoke experience.
A second module foregrounds the master couturier and master embroiderer behind the atelier (“Yanyan Mangoogtong, Master Couturier, Toronto. Josefina Arciaga, Master Embroiderer, Manila.”), paired with a statement on sustainability (“We believe that sustainability for the business is tied to the sustainability of the people whose hands are creating the end product.”). A clean brand declaration anchors the section: a small business, focused, sustainable fashion rooted in heritage.
Ajax Cart
For a brand selling limited-run capsules, every interruption between browse and checkout is a risk. The Ajax cart was built to remove the interruption entirely.
The cart slides in from the side of the page as a panel rather than redirecting to a separate URL. Line items carry product imagery, variant detail, price, and quantity controls inline. A “More Like This” module sits above the cart with cross-sell suggestions to lift average order value before the customer commits.
The subtotal updates in real time, and the Checkout button stays anchored at the bottom of the panel through every state. The result is a cart that protects momentum on a catalog where the next piece may sell out before the page reloads.
VINTA’s promise extends beyond product. The new storefront extends it across every supporting surface.
A refined About Vinta Gallery editorial moment, a New Collection shopping module, a journal that reads like a cultural magazine (Morro Bay 1587, Queerness in Indigenous Filipino Mythology, Abolish Reform and Revolution, Maria Orosa, Small Business as a Revolutionary Practice), a Wedding & Couture experience, and a Contact Us surface integrated directly into the brand story.
A clean black and white palette lets the photography lead. Editorial typography signals craft without competing with the garments. Every page scales with the catalog and breathes with the brand.
