Product page
The product page was designed to remove uncertainty at the moment of decision. Technical attributes like fit, support level, and construction are surfaced upfront through clear visual cues, while streamlined color and size selection allows athletes to quickly find what works for their needs. A clean layout, paired with focused imagery and mobile-optimized interactions, ensures that key information is easy to access without overwhelming the user.
Every element is intentionally structured to guide the customer from evaluation to purchase with confidence, reducing hesitation and supporting faster, more informed conversions.
Jolyn for teams
Are you an online shopper? You have probably already come across Shipup without even knowing it. This startup allows any website to offer a personalized post-purchase experience.
The navigation was designed to feel as intuitive as the athlete’s routine; clear, structured, and purposeful. Sport-based categorization allows users to immediately shop within their discipline, while visual cues and simplified menus reduce the effort required to find the right product. Whether browsing on desktop or mobile, the experience prioritizes speed and clarity, guiding users directly to what they need without distraction. The result is a clean, precise system that supports both exploration and quick decision-making.
clear navigation
The experience was designed to move with the athlete, seamlessly adapting across devices without losing clarity or performance. From mobile-first interactions to responsive layouts that scale effortlessly, every component maintains usability and visual consistency across screen sizes. Whether browsing between training sessions or completing a purchase on the go, the interface remains fast, intuitive, and distraction-free, ensuring a smooth path from discovery to checkout on any device.
checkout
The checkout experience was designed to keep momentum high and friction low at the final step. A clear, simplified layout surfaces only what matters, order details, pricing, and a strong call to action, while subtle prompts like free shipping thresholds encourage completion without distraction.
Mobile-optimized and easy to navigate, the flow allows athletes to move quickly from cart to confirmation, reinforcing confidence and minimizing drop-off at the point of purchase.
