Executive summary:
- Shipping address updates affect Draft Order pricing.
- Pricing changes based on markets configuration.
- Merchants can lock prices to prevent changes.
What changed
Starting October 31, 2025, when customers update their shipping address during a Draft Order checkout, product prices may change according to your configured market settings. This leverages Shopify's market features to apply region-specific pricing adjustments automatically.
Why it matters
Shopify Plus merchants can offer market-related pricing adjustments, enhancing regional pricing strategies. This feature allows flexibility and precision in pricing, aligning with geographical market demands.
Role-specific impact
- Marketers: Tailor promotions to regional pricing, optimizing campaigns.
- Developers: Consider market pricing in custom checkout solutions.
- Store admins: Use price-locking to ensure stability in invoicing.
Use-case example
Real-world scenario & metric
A European customer updates their address to a different country, triggering a price change based on local taxes and market-specific pricing, resulting in a 5% revenue increase from adjusted orders.
Implementation checklist
- Review and configure your market settings in Shopify.
- Communicate potential price adjustments to consumers.
- Utilize the price-locking feature for sensitive orders.
- Monitor performance metrics following implementation.
FAQ
Q: Do all products change prices?
A: Only those with market-specific pricing configured.
Q: How can I prevent a price change?
A: Use the price-locking feature before sending checkout links.
Resources
Learn more about market configurations by visiting Shopify's Markets configuration guide.
Need guidance? Talk to Makro.