Starting October 31, 2025, when customers update their shipping address during a Draft Order checkout, product prices may change according to your configured market settings. This leverages Shopify's market features to apply region-specific pricing adjustments automatically.
Shopify Plus merchants can offer market-related pricing adjustments, enhancing regional pricing strategies. This feature allows flexibility and precision in pricing, aligning with geographical market demands.
A European customer updates their address to a different country, triggering a price change based on local taxes and market-specific pricing, resulting in a 5% revenue increase from adjusted orders.
Q: Do all products change prices?
A: Only those with market-specific pricing configured.
Q: How can I prevent a price change?
A: Use the price-locking feature before sending checkout links.
Learn more about market configurations by visiting Shopify's Markets configuration guide.
Need guidance? Talk to Makro.