Expand Payment Options with Automatic Apple Pay

Executive summary:

• Apple Pay is now a payment method in Shop Pay checkouts.
• This feature automatically expands payment options for customers.
• Beneficial for merchants already using Apple Pay as express checkout.

What changed

Apple Pay, initially set up as an express checkout, is now automatically available as a payment option in Shop Pay checkouts. This change ensures that customers who prefer Apple Pay can use this method while enjoying the customizations merchants have implemented in their checkout process.

Why it matters

For Shopify Plus merchants, integrating Apple Pay as a standard payment option within Shop Pay streamlines payment processes and enhances customer satisfaction by offering more flexibility. This can reduce cart abandonment and potentially increase conversion rates by catering to customer payment preferences.

Role-specific impact

• Marketers: With the expanded payment options, campaigns can highlight the convenience and speed of checkouts, appealing to iOS users.
• Developers: Fewer integration updates are needed, allowing a focus on optimizing existing checkout customizations.
• Store admins: Enjoy seamless management of payment options without extra setup for Apple Pay within Shop Pay.

Use-case example

Real-world scenario & metric

A merchant observed a 15% reduction in cart abandonment after integrating Apple Pay as a payment method in Shop Pay, highlighting customer preference for diverse payment options.

Implementation checklist

1. Ensure Apple Pay is enabled as an express checkout option.
2. Verify Shop Pay settings reflect the new payment method availability.
3. Communicate payment option updates to marketing and sales teams.

FAQ

Q: Do I need to manually enable Apple Pay in Shop Pay?
A: No, this integration is automatic if Apple Pay is already enabled as an express checkout.

Q: Will this affect checkout customization?
A: No, it supports existing checkout customizations.

Resources

Learn more about enabling Apple Pay.

Need guidance? Talk to Makro.