Executive summary:
- Enhancement allows market-specific pricing in draft orders.
- Empowers merchants with adaptive pricing based on location.
- Applies to Shopify Plus merchants using draft order checkouts.
What changed
Starting October 31, 2025, Shopify enhances Draft Order checkouts to allow product prices to adjust based on the customer's updated shipping address, reflecting your configured Market-specific pricing. If desired, merchants can lock prices to maintain original pricing prior to finalizing the checkout.
Why it matters
This change provides Shopify Plus merchants with a robust way to offer competitive market-specific pricing. It ensures price localization, maximizing sales opportunities and compliance with regional pricing strategies.
Role-specific impact
- Marketers: Can better target pricing strategies to meet market demand.
- Developers: Opportunity to ensure custom themes and scripts accommodate dynamic price changes.
- Store admins: Gain control over pricing adjustments, maintaining price integrity when locking is necessary.
Use-case example
Real-world scenario & metric
A UK-based merchant sees a 15% increase in conversion when US customers can view dollar-based pricing automatically adjusted in draft orders.
Implementation checklist
- Configure Market pricing settings in Shopify.
- Test draft order checkout to confirm dynamic pricing functionality.
- Communicate pricing policy changes to the sales team and customers.
- Consider locking prices when needed by using Shopify link settings.
FAQ
Q: Can the pricing change after checkout is initiated?
A: No, once checkout starts, prices won't change unless unlocked and modified manually.
Q: How do I prevent pricing changes?
A: Use the lock pricing feature before sending the invoice.
Resources
Read more about Shopify Markets configuration.
Need guidance? Talk to Makro.