Executive summary:
- Introducing direct compare-at pricing in Catalogs.
- Enhances control over strikethrough pricing.
- Simple price management for Shopify Plus merchants.
What changed
Shopify Plus merchants can now set and edit compare-at prices directly within Catalogs. This eliminates the need for complex CSV uploads or API calls, providing a more seamless experience. Adjusting product prices maintains existing compare-at values, reducing errors and preserving important pricing data.
Why it matters
This update simplifies the pricing process, allowing for quicker price adjustments and increased accuracy. By managing strikethrough pricing directly in Catalogs, merchants save time and reduce technical overhead.
Role-specific impact
- Marketers: Gain more flexibility in promotional pricing strategies for different markets.
- Developers: Spend less time on complex price management tasks, freeing up resources for other projects.
- Store admins: Easily adjust prices without the risk of losing compare-at values, enhancing pricing consistency.
Use-case example
Real-world scenario & metric
A merchant looking to run a promotional event can accurately manage special offers across international markets. By using the "View As" feature, they ensure consistent and appealing pricing displays, potentially increasing conversion rates by up to 10%.
Implementation checklist
- Navigate to your Catalogs in Shopify.
- Select a product to edit the compare-at prices.
- Review changes using the "View As" feature.
- Publish the update once satisfied.
FAQ
Q: Can I still use CSV uploads if needed?
A: Yes, CSV upload functionality remains available for those who prefer it.
Q: Does this feature affect existing APIs?
A: No, existing API functionalities are not impacted by this update.
Resources
Learn more about configuring catalogs in the Shopify Help Center.
Need guidance? Talk to Makro.