Unlock "Unlisted" Product Status for Enhanced Privacy

Executive summary:

• Introduce "Unlisted" product status.
• Ensure exclusive access outside general visibility.
• Perfect for private sales and bundles.

What changed

The new "Unlisted" product status allows Shopify Plus merchants to hide certain products from store searches, collections, all sales channels, and internet searches. These products remain accessible via direct URLs, offering a way to manage private sales, warranties, or exclusive bundles.

Why it matters

For enterprise merchants, maintaining control over the visibility of certain products is crucial. The "Unlisted" status offers a streamlined method to manage exclusive or add-on products without risking unintended discovery or purchase by the general public.

Role-specific impact

• Marketers: Allows targeted promotions to select audiences without general visibility.
• Developers: Easier management of custom integrations around product visibility.
• Store admins: Simplifies inventory control for unique product scenarios.

Use-case example

Real-world scenario & metric

A merchant running a seasonal "free gift with purchase" promotion can leverage Unlisted products to track engagement solely through promotional links, maintaining clear metrics exclusive to that campaign.

Implementation checklist

1. Go to the Shopify admin panel.
2. Select "Products" and choose the desired products.
3. In product settings, set product status to "Unlisted".
4. Share direct URLs with target customers.

FAQ

Q: Can Unlisted products be sold through sales channels?
A: No, Unlisted products are accessible only through direct URLs.

Q: Do Unlisted products show in search results?
A: Unlisted products do not appear in store or internet searches.

Resources

Learn more about Unlisted products in Shopify's documentation.

Need guidance? Talk to Makro.