Enhance Sales with New Unlisted Product Status

Executive summary:

• Introduce "Unlisted" status for products.
• Improve store privacy and control access.
• Benefit private sales strategy.

What changed

We've launched a new product status called "Unlisted." This feature allows Shopify Plus merchants to hide products from storewide searches, collections, and internet visibility. Despite this privacy, products can still be accessed via their direct URL, offering a balance between invisibility and accessibility.

Why it matters

The Unlisted Product Status is crucial for merchants wanting to offer exclusive products without risking public exposure or competition errors. It's perfect for limited editions, bundled products, or exclusive warranty items.

Role-specific impact

• Marketers: Create exclusive promotions without public competition risks.
• Developers: Implement focused sales strategies directly without SEO interception.
• Store admins: Easily manage product visibility and availability with assurance.

Use-case example

Real-world scenario & metric

Consider a store wanting to provide "buy one, get one free" offers. By using the Unlisted status, the "free" products won't appear in search results, maintaining the promo integrity.

Implementation checklist

1. Navigate to the product edit page.
2. Select the "Unlisted" status option.
3. Save changes and test access via direct URL.
4. Adjust promotional material accordingly.

FAQ

Q: Can unlisted products be bought by anyone?
A: Only if they have the direct URL.

Q: Does Unlisted affect inventory management?
A: No, inventory operates as normal.

Resources

Learn more about Unlisted product status on Shopify.

Need guidance? Talk to Makro.