Enhance Customer Engagement with New Announcement Bars

Executive summary:

• Introducing announcement bar extensions on Thank You and Customer Account pages.
• Boost visibility for key tasks using prominent placement and animations.
• Empowers merchants to enhance customer engagement post-purchase.

What changed

Shopify now supports building announcement bar extensions for Thank You and Customer Account pages. This feature enables developers to create attention-grabbing, animated bars that can spotlight surveys, reviews, upsells, and more.

Why it matters

The new announcement bar functionality delivers significant value to Shopify Plus merchants by enabling them to capture buyer attention right after a purchase. This can lead to higher engagement rates and increased sales from post-purchase upsells or engagement initiatives.

Role-specific impact

• Marketers: Utilize the announcement bar to push exclusive offers and gain customer feedback swiftly.
• Developers: Leverage 2025-07 APIs to build custom UI extensions or partner with Shopify offerings.
• Store admins: Easily manage what content appears in announcement bars to ensure relevant customer communication.

Use-case example

Real-world scenario & metric

A merchant uses the announcement bar to run a referral program immediately post-purchase on the Thank You page, increasing sign-ups by 30% in one month.

Implementation checklist

1. Review available API documentation.
2. Plan content strategy for the announcement bar.
3. Develop or install an existing partner announcement bar extension.
4. Test thoroughly across devices.
5. Monitor and iterate content based on performance.

FAQ

Q: What platforms support this feature?
A: This feature is available on the Thank You and Customer Account pages in Shopify Plus.

Q: Can I customize the announcement bar design?
A: Yes, merchants can customize through UI extension APIs or use partner solutions.

Resources

Learn more from the Shopify developer documentation.

Need guidance? Talk to Makro.