Cotidian was initially equipped with a bare-bones website that was slow, buggy and underperforming, unable to keep up with the pace of the brand's vibrant merchandise. Their need was more than just a functional site; they required a dynamic, versatile platform capable of frequent adjustments in merchandising products, shuffling collection pages, and providing fresh experiences to returning customers. Their ideal scenario was a website that could seamlessly manage multiple versions and automate pricing while promoting their rich collection of international brands to the Canadian market.
Our strategic approach focused on visualizing the ideal scenario and then meticulously building it backwards. We began by enhancing the website's core structure, promoting swift launch strategies, automating pricing, and interlinking products and colors. We created a dynamic, high-performing platform that could adapt to the brand's needs and customer preferences. Emphasizing continuous improvement and Conversion Rate Optimization (CRO), we ensured ongoing learning and implementation of better solutions to elevate Cotidian's customer experience.