Nona Lim entered the market with a website that was insufficient in portraying the depth of their brand value. The brand was much more than a provider of quick, on-the-go meals or noodles. It encapsulated colors, flavors, and heritage that the existing website could not capture. Moreover, the platform did not effectively merchandise their products, limiting their capability to introduce new product lines and making online food purchase a less than optimum experience for the customers.
Our solution hinged on a close collaboration with Nona Lim's team and their branding agency. We embarked on a journey to overhaul their brand and develop a website that resonated with their market persona. We crafted a vibrant platform that not only showcased their unique product lines but also allowed flexibility for the introduction of new ones. Our focus remained on ensuring customer comfort in purchasing food online, backed by continuous improvement and CRO for sustained enhancements of the customer journey.