Enhance Buyer Experience with Platform Updates

Executive summary:

• We've removed shoppable videos/posts from Shop product pages.
• This shift aids migration to a better web-based platform.
• Focused on improving buyer discovery experiences.

What changed

Shoppable videos and posts are no longer available on Shop Stores and product pages as of October 15th, 2025. This update supports our transition to a new platform designed to enhance the discovery and shopping experiences for users.

Why it matters

The transition to a web-based platform is aimed at offering improved discovery functionalities, which will likely translate to increased sales opportunities for Shopify Plus merchants. The refocusing on buyer-centered experiences should drive more engagement and transactions.

Role-specific impact

• Marketers: Adapt marketing strategies to leverage new discovery channels.
• Developers: Prepare for potential integration with upcoming platform features.
• Store admins: Monitor platform updates to ensure optimal store functionality.

Use-case example

Real-world scenario & metric

Imagine a high-traffic merchant utilizing shoppable posts. With this change, their focus will pivot to enhancing discoverability on the Shop's home feed, potentially increasing reach by 25%.

Implementation checklist

1. Review your current Shop Minis to see how discovery changes align with your strategy.
2. Communicate updates to your team and adapt your store's marketing approach.
3. Prepare for future updates by following upcoming Shopify announcements.

FAQ

Q: Will my existing shoppable video content still be valuable?
A: Yes, it's still discoverable on the Shop's home feed.

Q: Are there immediate alternatives to shoppable posts?
A: Focus on Shop Minis, as future standalone options may arise.

Resources

Learn more about Shop Minis here.

Need guidance? Talk to Makro.