Enhance Discoverability with Shop App Indexing

Executive summary:

• Shop App storefronts can now be indexed by search engines like Google and Bing.
• This change aims to increase your store’s visibility and drive new sales opportunities.
• Applicable to all merchants using the Shop App for their storefront.

What changed

From today, your Shop App storefronts can be indexed by major search engines such as Google and Bing by default. This strategic update allows potential customers to find your online store more easily through organic search, potentially boosting traffic and conversions.

Why it matters

For Shopify Plus merchants, increased discoverability translates into broader audience reach and improved sales opportunities. By tapping into organic search via the Shop App storefront, merchants can attract a wider and more varied customer base.

Role-specific impact

• Marketers: Leverage increased search visibility to enhance marketing strategies and maximize reach.
• Developers: Ensure any custom development aligns with search engine best practices.
• Store admins: Manage search indexing settings easily via the Shop channel in Shopify admin.

Use-case example

Real-world scenario & metric

A merchant who sells eco-friendly products saw a 20% increase in organic traffic within a month after enabling Shop App indexing, resulting in a 15% sales lift.

Implementation checklist

1. Visit your Shopify admin.
2. Navigate to the Shop App channel settings.
3. Verify that search indexing is set to enabled.
4. Monitor traffic changes through dashboard analytics.

FAQ

Q: Can I disable this feature?
A: Yes, it can be managed via your Shop channel settings.

Q: Is this feature available globally?
A: Yes, it is available for all merchants using the Shop App.

Resources

For more details, refer to the Shopify Help Center.

Need guidance? Talk to Makro.