The latest update to Shopify Collective introduces global discovery and public price lists. This allows suppliers to reach a broader audience by showcasing their product catalogs and margins to retailers globally. Retailers can view and import these product lists, simplifying the process of expanding their offerings without needing prior approval from suppliers.
For Shopify Plus merchants, this update means increased visibility and easier market reach for suppliers, while retailers benefit from a seamless import and selling process. Both parties can enhance their operational efficiency and scale their businesses with minimal friction.
A clothing retailer uses Shopify Collective to import a new line of products from a national supplier. Within the first quarter, the retailer saw a 20% increase in sales, greatly enhancing their market presence in key regions.
Q: Do I need approval to use public price lists?
A: No, retailers can instantly import products from these lists without approval.
Q: How does this affect existing supplier relationships?
A: Existing relationships remain unchanged; this feature expands new opportunities.
For comprehensive steps and resources, check Shopify Help Center for more details. Need guidance? Talk to Makro.