Expand Reach with Shopify Collective Update

Executive summary:

• Shopify Collective expands to 36 new countries, enabling more brand connections.
• Helps retailers and suppliers enhance product offerings and sales channels.
• This change offers seamless integration and automated processes for improved efficiency.

What changed

Shopify Collective's recent update makes it available in 36 additional countries worldwide. This expansion allows retailers to connect directly with brand partners in their region to source products without upfront inventory risks. As a retailer, you integrate sourced products into your catalog, with customer orders automatically processed and sent to brand partners for fulfillment. Suppliers benefit by distributing products through partners' stores, expanding their sales channels. Automation of order processing, payment, and fulfillment coordination enhances the platform's efficiency.

Why it matters

This expansion provides Shopify Plus merchants with a wider range of products and markets. It enables them to increase their catalog offerings without maintaining physical inventory, reducing financial risks and operational costs. Automation simplifies handling of orders, payments, and fulfillment, minimizing manual tasks and errors. The ability to connect and partner with local and regional brands ensures quick delivery and better customer satisfaction.

Role-specific impact

• Marketers: Access to new products and sales channels enhances promotional strategies and targeting.
• Developers: Seamless integration reduces the need for custom development, focusing on store optimization.
• Store admins: Simplified inventory management and automated processes increase operational efficiency.

Use-case example

Real-world scenario & metric

A fashion retailer in the UK connects with local designers via Shopify Collective, adding 50 new items to their store with no upfront costs. This leads to a 30% sales increase within the first quarter.

Implementation checklist

1. Install the Shopify Collective app from the Shopify App Store.
2. Identify and connect with desired brand partners within your region.
3. Integrated sourced products into your catalog.
4. Set up automated fulfillment and payment processes.

FAQ

Q: How do I find brand partners within my region?
A: Use the Shopify Collective app to search and connect with available partners nearby.

Q: Are there any costs associated with using Shopify Collective?
A: The use of Shopify Collective is included with your Shopify Plus subscription, though some partners may have their own terms.

Resources

Learn more about Shopify Collective in the Help Center.

Need guidance? Talk to Makro.