Executive summary:
- Bulgaria switched from BGN to Euro on Jan 1, 2026.
- Shopify markets updated automatically if using multi-currency.
- Manual action needed for stores not using multi-currency.
What changed
Bulgaria has officially changed its currency for electronic transactions from the Bulgarian Lev (BGN) to the Euro (EUR) as of January 1, 2026. For stores using Shopify's multi-currency feature, this update is automatic. Those not using multi-currency need to manually adjust their default currency to Euro to ensure financial consistency and compliance.
Why it matters
This change is significant for Shopify Plus merchants operating in or around Bulgaria, as it streamlines the pricing process for customers and reduces administrative burden. Transitioning to the Euro offers consistent pricing strategies across the EU market, enhancing scalability and customer experience.
Role-specific impact
- Marketers: Can leverage consistent Euro pricing for campaigns across EU.
- Developers: Need to ensure all systems reflect the currency update to avoid discrepancies.
- Store admins: Must update default currency settings for stores not using multi-currency.
Use-case example
Real-world scenario & metric
A Bulgarian fashion retailer noticed a 15% increase in cross-border sales post-transition to Euro, as customers preferred standardized pricing without conversion surprises.
Implementation checklist
- Check if the multi-currency feature is enabled.
- If not, update the default currency to Euro in Shopify Admin.
- Review all financial reports to ensure accurate conversions.
FAQ
Q: What if I use a third-party payment gateway?
A: Verify that it supports Euro transactions to avoid disruptions.
Q: Will my historical data be affected?
A: No, historical data remains unchanged, but consider recalculating for analysis purposes.
Resources
See Shopify's multi-currency guide for detailed implementation steps.
Need guidance? Talk to Makro.