Executive summary:
- Launch of currency picker on Analytics dashboard and reports.
- Improves multi-currency analysis for Shopify Plus merchants.
- Available in all supported currencies for detailed insights.
What changed
A new currency picker is now integrated into your Analytics dashboard and reports. This allows you to convert monetary values into any currency, using historical exchange rates for accurate analysis.
Why it matters
For Shopify Plus merchants operating in multiple currencies, this feature provides precise fiscal insights by allowing performance tracking in specific currencies.
Role-specific impact
- Marketers: Gain detailed insights into market-specific performance by currency, aiding in targeted campaign adjustments.
- Developers: Simplifies integration requirements for custom reporting metrics by utilizing built-in currency conversion.
- Store admins: Easier financial reporting and forecasting using accurate, historically adjusted exchange rates.
Use-case example
Real-world scenario & metric
A global clothing retailer can now review quarterly revenue in Euros, aligning marketing budgets and sales strategies accordingly.
Implementation checklist
- Access your Analytics dashboard on Shopify.
- Select the currency picker at the top of the dashboards or reports.
- Choose your desired currency for conversion.
- Review the updated monetary values for comprehensive analysis.
FAQ
Q: Does the currency picker use real-time rates?
A: No, it uses historical exchange rates for accuracy in fiscal reporting.
Q: Can I default to a specific currency?
A: Yes, store currency settings can be customized for your preferences.
Resources
See the Shopify Reports and Analytics documentation for detailed guidance.
Need guidance? Talk to Makro.