Executive summary:
- Introduces 'Buy Again' button for easy reorders.
- Enhances customer experience by simplifying repeat purchases.
- Targeted at Shopify Plus merchants to increase customer retention.
What changed
The 'Buy Again' button allows customers to quickly repurchase items they have previously bought. This button appears on the order status and orders page, and is controlled from the checkout and accounts editor.
Why it matters
This new feature simplifies the repurchasing process, potentially increasing order frequency and improving customer loyalty.
Role-specific impact
- Marketers: Use this feature to craft targeted re-engagement campaigns.
- Developers: Integrate and customize the button according to branding guidelines.
- Store admins: Easily manage the button settings via the checkout settings.
Implementation checklist
- Review the feature in the Shopify admin under Settings > Checkout.
- Customize the button's appearance and functionality as needed.
- Test the button to ensure it appears and functions correctly on live site.
Resources
Learn more about managing customer accounts and features in the Shopify Help Center.
Need guidance? Talk to Makro.
