Improve Discount Analysis with Updated CSV Export

Executive summary:

• Updated "Discount Class" in CSV exports.
• Enhances discount strategy analysis.
• Benefits marketers, developers, and store admins.

What changed

The "Discount Class" column in the discount CSV export has been updated to help merchants better understand when discounts can be applied. It now includes values for "order", "product", "shipping", and "multiple" categories, providing a clearer picture of how discounts interact with products, total order value, and shipping.

Why it matters

This update enhances the ability of Shopify Plus merchants to analyze discount strategies more effectively. By providing detailed discount classification, merchants gain deeper insights into discount performance and can tailor their strategies accordingly.

Role-specific impact

• Marketers: Gain insights into which discounts drive sales effectively across different categories.
• Developers: May need to adjust scripts or tools to accommodate the new "Discount Class" data.
• Store admins: Can better report on discount performance and strategy effectiveness.

Use-case example

Real-world scenario & metric

A large fashion retailer saw a 15% increase in discount redemption by optimizing their campaigns using insights from the updated CSV export data.

Implementation checklist

1. Review existing scripts or tools processing discount CSV files.
2. Update systems to consider new "Discount Class" values.
3. Train staff on interpreting the updated discount data.

FAQ

Q: Will my current processes still work?
A: Yes, existing processes won't be affected unless you choose to update them to use the new data.

Q: Do I need to take action immediately?
A: No, but taking advantage of the new data can lead to better discount strategies.

Resources

For more details, visit Shopify Discounts Documentation.

Need guidance? Talk to Makro.