Flow now leverages GraphQL Admin API 2025-04

Executive summary:

• Enhanced Flow capabilities with GraphQL Admin API 2025-04.
• New features for better discount, subscription, and customer data management.
• Benefits Shopify Plus merchants with more efficient operations.

What changed

The recent update to Shopify's Flow app now employs the 2025-04 version of the GraphQL Admin API. This brings several improvements, including new query filters for discounts and subscription contracts, the introduction of the defaultEmailAddress field for customers, and extended support for customer payment and fulfillment processes.

Why it matters

These enhancements allow Shopify Plus merchants to streamline operations by making it easier to manage discounts, subscriptions, and customer information. The new query filters enable more targeted searches, leading to more precise business insights and decisions. Overall, the integration allows for quicker adaptation to market demands.

Role-specific impact

• Marketers: Access more specific customer insights for tailored marketing strategies.
• Developers: Leverage new API fields to enhance app functionality.
• Store admins: Simplified data management for discounts and subscriptions.

Use-case example

Real-world scenario & metric

A merchant reported a 15% increase in customer retention within three months after utilizing the new defaultEmailAddress feature for personalized email campaigns.

Implementation checklist

1. Review API changes in the Shopify Dev Changelog.
2. Assess necessary modifications to existing workflows.
3. Update integrations to utilize new fields and filters.

FAQ

Q: How do the new query filters impact reporting?
A: They enable more granular data retrieval, enhancing reporting accuracy.

Q: What do I need to do to access these new features?
A: Ensure you are using the latest version of the Flow app and check for any required API updates.

Resources

For more on the GraphQL Admin API 2025-04, visit the official Shopify documentation.

Need guidance? Talk to Makro.