Executive summary:
- Updated reporting of discount applications.
- Ensures accurate financial insights.
- Beneficial for marketers, developers, and admins.
What changed
The event.data.checkout.subtotalPrice.amount field in the Web Pixels API displays amounts post all discounts on the new /thank-you page and related events.
Why it matters
This update allows Shopify Plus merchants to obtain clearer insights into discount impacts, enhancing financial reporting and business strategies.
Role-specific impact
- Marketers: Improved accuracy in ROI calculations for marketing campaigns.
- Developers: Access updated data points for custom app integrations.
- Store admins: Easier reconciliation and financial management.
Implementation checklist
- Review documentation on the updated Web Pixels API.
- Update integration points and test for accurate discount application.
- Adjust financial reporting metrics in your dashboards.
Resources
Web Pixels API documentation
Need guidance? Talk to Makro.
