Enhance Marketing with AI Image Generation in Shopify

Executive summary:

• Incorporated AI image generation into file picker.
• Simplifies creation of marketing and theme assets.
• Available for Shopify Plus merchants aiming for enhanced productivity.

What changed

The file picker within Shopify Admin now includes an AI-based image generation feature. Users can craft custom images for marketing campaigns, emails, and store themes without needing third-party tools. Simply select "generate image" within the file picker to start the creative process.

Why it matters

Shopify Plus merchants can streamline their marketing efforts by creating unique visuals directly within the platform. This feature eliminates the need for external software, reducing time and resources spent on image creation.

Role-specific impact

• Marketers: Quickly generate unique, brand-aligned images for campaigns.
• Developers: Focus on integration and store performance while design needs are met efficiently.
• Store admins: Easily manage and implement new visuals into store themes and content.

Use-case example

Real-world scenario & metric

A retail brand uses the AI image generation for a flash sale campaign. The feature improved conversion rates by 15% due to visually compelling emails and social media posts.

Implementation checklist

1. Access the Shopify Admin and navigate to the file picker.
2. Select "generate image" to start crafting an image.
3. Review and confirm the generated image aligns with your brand.
4. Integrate the image into your campaign materials or store themes.
5. Save the generated image to complete the process.

FAQ

Q: Can I edit the generated images?
A: Yes, once the image is saved, you can modify it using Shopify's file editing tools.

Q: Is the feature available for all Shopify plans?
A: The AI image generation feature is currently exclusive to Shopify Plus merchants.

Resources

Learn more about generating and managing files in the Shopify Help Center.

Need guidance? Talk to Makro.