Enhance Analytics with Real-Time Data in Preset Ranges

Executive summary:

• Enhanced preset date ranges in Analytics now include today's data.
• Merchants receive real-time performance insights by default.
• No need for custom date ranges anymore; more efficient tracking.

What changed

The preset date ranges for "Last 7/30/90/365 days" in the Shopify Analytics date picker have been updated to automatically include today's data. This modification provides real-time insights without requiring a custom date range selection.

Why it matters

For Shopify Plus merchants, this change means immediate performance insights are available, enabling quicker decision-making. By including today's stats, you access up-to-date information without manual adjustments, supporting dynamic business operations and strategy improvements.

Role-specific impact

• Marketers: Gain immediate insights into campaigns that rolled out today, allowing for rapid adjustments and optimization.
• Developers: Reduced need for custom analytics solutions as built-in tools now provide real-time data.
• Store admins: Easier performance checks and reporting with automatically inclusive date ranges.

Use-case example

Real-world scenario & metric

A retailer launching a flash sale can immediately see the effect on their last 7-day sales figures, evaluating impacts and making swift campaign adjustments.

Implementation checklist

1. Open the Shopify Analytics dashboard.
2. Select any preset date range.
3. Observe that today's data is automatically included in the range.

FAQ

Q: Do I need to manually adjust my date ranges to include today's data?
A: No, today's data is automatically included in all preset date ranges.

Q: Is there any setup required to enable this feature?
A: No setup is needed; this update is applied automatically to all users.

Resources

Learn more about Shopify Reports and Analytics.

Need guidance? Talk to Makro.