Kiki Milk's primary challenges were two-fold. Firstly, their unique branding overshadowed product communication, failing to highlight the distinct advantages of their offerings. Secondly, their web infrastructure was rigid, limiting expansion into new product lines like butter and nut milk.
Our team undertook a strategic overhaul of Kiki Milk's branding to ensure the product, not the brand, was the hero. We restructured the website to support diverse product launches and focused on conveying the benefits of Kiki's plant-based products to families and environmentally-conscious consumers. We also emphasized continuous improvement to adapt to evolving market needs.