Ta Appliance sought to break new ground in their customer engagement by launching a loyalty website that would offer a unique shopping experience, specifically tailored to their existing customers. However, they encountered a significant challenge: no available market tools met their loyalty site's specific requirements. In addition, there was a risk of wasting resources on a low-performing site that customers might not adopt.
Our agency responded to these challenges by developing a custom loyalty app, incorporating all the business rules and requirements necessary to provide maximum value to Tia's customers. The website was designed to be visually appealing, content-rich, and easy to navigate, enhancing the overall customer experience and incentivizing repeat visits. We also made sure to build the website in a way that allowed for continuous improvement and conversion rate optimization (CRO) to learn from user behavior and implement better solutions.