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Sweat & Tonic

Partnering with premier wellness studio Sweat and Tonic, we redesigned their website to support the launch of a new location and unify their merchandise and corporate store. We transitioned them to Shopify, introducing a flexible, scalable platform that’s easy for their internal team to manage. This partnership sets the foundation for ongoing improvements to support future growth and performance.

amazing homepage

Crafting a High-Energy, Sophisticated Homepage

We designed a visually engaging homepage that captures the essence of Sweat and Tonic’s brand - energized, elevated, and refined. The layout guides users seamlessly to classes, spa services, and the shop, supported by clear calls to action and intuitive navigation. Each element was thoughtfully structured to enhance the user journey while maintaining a polished, high-performance feel.

Challenges

User Experience & Accessibility

  • Disjointed experience between the corporate site and store
  • Confusing booking process across locations
  • Inefficient navigation to key services
  • Poor mobile responsiveness

Internal Management & Scalability

  • Limited CMS flexibility for internal updates
  • Lack of scalability to support future growth

Solutions

User Experience & Accessibility

  • Connected Wellness Journey – Classes, spa services, and merchandise were unified into one seamless digital experience.
  • Location-Aware Booking – Outlined services by location, reducing confusion during booking and shopping.
  • Mobile Optimization – The website was fully optimized for a smooth experience on all devices.

Internal Management & Scalability

  • Migration to Shopify – Enabled the internal team to manage and scale the site with ease.
  • Advanced Integrations – Booking tools and email marketing platforms were integrated to enhance website functionality and user engagement.

Classes page

Dynamic Class Page for Seamless User Interaction

We redesigned the Classes page with intuitive navigation, high-quality visuals, and engaging descriptions to enhance the experience. A streamlined booking system and Marianatek Xplore app integration ensure smooth reservations for all members, boosting engagement and conversions.

services page

Intuitive Service Pages, Seamless Reservations

The Service Offerings section was redesigned to provide an intuitive, visually engaging experience. Key updates include:

Dedicated Service Pages

Each service now has its own page with detailed descriptions, high-quality images, and booking options for spa treatments, meditation pods, and infrared saunas.

Location-Aware Availability

Services are clearly marked by location, ensuring customers know what’s available where.

Streamlined Booking

Direct booking options on each service page simplify the reservation process, with location-specific availability displayed upfront.

Enhancing both the user experience and booking ease, helping customers make informed decisions.

Services

Strategy
Design
Development
A/B Testing

Technologies

Figma
Sass
Webpack
Shopify

S&T Space

Step Inside: Discover the Sweat and Tonic Space

The Sweat and Tonic Space section was reimagined to showcase the studio’s unique atmosphere and event spaces. High-quality imagery highlights the inviting, modern design, offering a sneak peek into the immersive, holistic wellness environment that awaits.

S&T Shop

Sweat and Tonic Shop: Elevated with Shopify integration

The Sweat and Tonic Shop was revamped through a Shopify transition, unifying it with the main site and removing the split between corporate and merchandise stores. This streamlined shopping, refined product categories, improved search, and enhanced inventory control - boosting both user experience and conversion rates.

Curated Product Pages, Premium Shopping Experience

Product pages were redesigned to reflect Sweat and Tonic’s premium aesthetic with custom layouts, high-resolution visuals, and streamlined purchasing.
The Merch Collection and individual product pages were optimized for clarity and ease of use, while Shopify’s advanced tools added interactivity and boosted conversions.

responsive design

Designed to look great on any screen

Recognizing the importance of mobile usability, the site was built with a mobile-first strategy to deliver tailored experiences across all devices. Instead of resizing the desktop version, custom designs were created for mobile and tablet to match user behaviour. No matter the screen size—desktop, mobile, or tablet—visitors can easily navigate pages, book classes, and shop without friction, all while experiencing the brand’s strong visual identity.

New Elegant Look & The Recognizable Style Retained

Makro Agency refreshed the UI with a sleek, elevated design while preserving Sweat and Tonic’s signature colours, fonts, and visuals. The result: a high-performance site that feels both polished and unmistakably on-brand, delivering a seamless and elevated user experience.

typography choiCe

Brandon
Grotesque

Sailec

Color palette

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