Track Customer Journeys with New Pixel Updates

Executive summary:

• Web pixels now auto-load on Customer Account and Order Status Pages.
• Tracks full customer journey with page_viewed events.
• Requires custom domain for customer accounts.

What changed

Shopify now enables web pixels to automatically load on Customer Account and Order Status Pages. This improvement allows businesses to better track the entire customer journey, from initial contact through to order management. The update supports page_viewed events and an Advanced DOM API to provide deeper insights into customer interactions.

Why it matters

For Shopify Plus merchants, this enhancement means gaining comprehensive visibility into customer behaviors, offering the opportunity to drive improved engagement and personalize the shopping experience. With these insights, merchants can refine marketing strategies and enhance ROI by targeting customers more effectively at every stage of the buying process.

Role-specific impact

• Marketers: Use new data points to refine ad targeting and improve conversion strategies.
• Developers: Implement custom events via available APIs to capture specific interactions.
• Store admins: Ensure that your store uses a custom domain to utilize these features effectively.

Use-case example

Real-world scenario & metric

A merchant using the page_viewed event sees an increase in conversion by analyzing customer drop-off points during the order process, allowing for targeted interventions that improved checkout completion rates by 15%.

Implementation checklist

1. Confirm your Shopify store uses a custom domain for customer accounts.
2. Leverage the page_viewed event to start tracking page interactions.
3. Utilize Advanced DOM API to gain deeper insights.
4. Consider publishing custom events through an app-block for additional metrics.

FAQ

Q: Do all Shopify stores get this feature automatically?
A: No, a custom domain is required for customer accounts.

Q: Can I track custom events?
A: Yes, via an app-block using the provided APIs.

Resources

For more information, visit the Shopify custom domain documentation.

Need guidance? Talk to Makro.