Streamline Taxes for Facebook & Instagram Orders

Executive summary:

• Meta no longer handles tax for Facebook & Instagram orders.
• Merchants must manage their own tax obligations starting August 26, 2025.
• Order data updated to reflect new responsibilities.

What changed

As of August 26, 2025, Meta, which encompasses Facebook and Instagram, is no longer responsible for collecting and filing taxes on orders placed through its platform. This update in the sales process means that Shopify Plus merchants must now manage these tax requirements directly. Orders processed on or after this date will appear with channel_liable: false in the relevant data, indicating that merchants, not Meta, hold responsibility for the tax obligations.

Why it matters

This change introduces both an opportunity and a challenge for Shopify Plus merchants. By handling tax responsibilities independently, merchants can tailor their strategies to better fit their unique operational needs and market opportunities. However, it also requires robust systems to ensure compliance, which requires careful planning and implementation.

Role-specific impact

• Marketers: Align marketing strategies with potential pricing changes due to tax responsibilities.
• Developers: Update back-end systems to reflect new tax data configurations.
• Store admins: Adjust accounting practices to manage new tax filing responsibilities.

Use-case example

Real-world scenario & metric

A merchant using Shopify Plus who primarily sells through Facebook & Instagram might see a 10% reduction in administrative overhead by integrating new tax management software, thus improving the accuracy and timeliness of tax filings.

Implementation checklist

1. Review current sales data configurations and note changes for orders after August 25, 2025.
2. Integrate a tax management tool compatible with Shopify Plus.
3. Train team members on new compliance responsibilities and software usage.
4. Conduct a test run on tax filings to ensure accuracy before the next tax cycle.

FAQ

Q: Do I need to update my entire system?
A: Not necessarily. Focus on the tax settings in your Shopify Plus account and consider adding specialized tax software.

Q: What if I don’t manage taxes properly?
A: Failure to comply could result in fines and legal complications. Ensure your systems are fully updated and compliant.

Resources

For comprehensive guidance, visit the Shopify Tax documentation.\nNeed guidance? Talk to Makro.