Expand Product Lines with Shopify Collective Integration

Executive summary:

• Shopify Collective is now available in 36 new countries.
• Merchants can expand catalogs without upfront inventory via partner networks.
• Automatic processing streamlines fulfillment between retailers and suppliers.

What changed

Shopify Collective allows retailers to collaborate with local and regional brand partners, expanding their product catalogs without holding inventory. Products from partners integrate directly into the store’s catalog, and orders are fulfilled seamlessly by the brand partners.

Why it matters

This means lower risk and greater flexibility for merchants. No upfront inventory purchase reduces financial risks and allows for testing new products, while automated processes save time and resources, benefiting overall operational efficiency.

Role-specific impact

• Marketers: Can promote a diverse range of products easily, appealing to wider customer bases.
• Developers: Benefit from minimal integration hassle, as the app works within Shopify’s environment.
• Store admins: Enjoy reduced workload as orders and payments are managed automatically.

Use-case example

Real-world scenario & metric

Susan's fashion store expanded its catalog by 50% using Shopify Collective, resulting in a 30% increase in sales volume within three months without the risk of unsold inventory.

Implementation checklist

1. Install Shopify Collective from the Shopify App Store.
2. Connect with existing and new brand partners.
3. Select products and adjust prices and details as needed.
4. Start selling and monitor sales performance.

FAQ

Q: Do I need to handle inventory management?
A: No, inventory is managed by the supplier.

Q: How are payments processed?
A: Payments are automated within Shopify Collective’s platform.

Resources

Read more in the Shopify Help Center.

Need guidance? Talk to Makro.