Promote BFS Apps with New App Store Features

Executive summary:

• Shopify enhances App Store visibility for BFS apps.
• Objective: Accelerate discovery and usage.
• Beneficiaries: Shopify Plus merchants and developers.

What changed

Recently, Shopify introduced significant updates to improve the visibility of Built for Shopify (BFS) apps on the App Store. These updates feature BFS apps prominently across various key surfaces. Notably, BFS apps are now spotlighted on the App Store homepage header, prioritized on category pages, and show an interactive BFS badge that educates merchants on standards.

Why it matters

These changes offer tangible benefits to Shopify Plus merchants and developers. By amplifying BFS app visibility, it ensures that quality apps designed to support merchant needs are more easily discovered, leading to increased app utilization, better customer satisfaction, and ultimately higher sales conversions.

Role-specific impact

• Marketers: Leverage enhanced exposure to boost marketing efforts and reach new audiences.
• Developers: Priority listing rewards compliance with quality standards, motivating higher development standards.
• Store admins: Easier identification of trusted, high-quality apps enhances store management efficiency.

Use-case example

Real-world scenario & metric

A BFS app was positioned prominently on a key category page. As a result, it experienced a 40% increase in installation rates over a quarter, indicating that enhanced visibility directly correlates with merchant adoption.

Implementation checklist

1. Ensure your app meets BFS standards; reference the Built for Shopify criteria.
2. Apply for BFS status from your Partner Dashboard to leverage the new visibility benefits.
3. Continuously monitor app performance and feedback to maintain compliance with BFS standards.

FAQ

Q: How do I qualify for BFS status?
A: Apps must meet specific quality criteria as outlined in Shopify's developer documentation.

Q: What if my app loses BFS status?
A: You have a period to rectify issues; continued non-compliance may result in suspension.

Resources

Learn more about the requirements and benefits of BFS status here.

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