Optimize Retail Pricing with Location-specific Catalogs

Executive summary:

• Enable location-specific catalogs for different pricing strategies.
• Optimize pricing for local markets, enhancing flexibility.
• Applicable for merchants using POS Pro version 10.3 or above.

What changed

With the introduction of location-specific catalogs, you can now set different prices for the same products across your retail locations. This feature allows you to adapt and optimize your pricing strategy according to various market demands, store performance, or customer demographics without disrupting your unified inventory management system.

Why it matters

Having the ability to tailor pricing for different locations empowers Shopify Plus merchants to better align their pricing strategies with local market conditions, maximize revenue potential, and improve customer satisfaction. By managing prices per location, store owners can respond dynamically to changes in competition and market conditions while maintaining overall inventory efficiency and consistency.

Role-specific impact

• Marketers: Gain more control over promotional strategies by setting strategic price points for different regions.
• Developers: Simplify integration with existing systems through improved POS sync performance and bulk operation handling.
• Store admins: Easily manage multiple pricing strategies without complicating inventory management.

Use-case example

Real-world scenario & metric

A retailer with stores in both urban and rural areas can now set premium pricing in high-demand urban locations while offering competitive prices in rural markets, increasing market penetration by 15%.

Implementation checklist

1. Ensure your POS system is updated to version 10.3 or above.
2. Activate location-specific catalogs in your Shopify admin settings.
3. Define pricing and promotional strategies per location.

FAQ

Q: Is this feature available for all Shopify plans?
A: No, it is available for retailers with a POS Pro subscription using version 10.3 or higher.

Q: Can I manage discounts through location-specific catalogs?
A: Yes, you can set specific discounts per location leveraging the new pricing strategies.

Resources

For detailed guidance on setting up location-specific pricing, visit the Shopify POS guide.

Need guidance? Talk to Makro.