Optimize Marketing Pixels with Data Sharing Automation

Executive summary:

• Shopify introduces automatic data sharing optimization.
• Enhances marketing pixels by analyzing traffic and sales signals.
• Affects all active marketing pixels in the store.

What changed

Shopify's new feature automatically optimizes data sharing for your marketing pixels. It will monitor performance, sharing data only with tools that benefit your store by analyzing traffic and sales signals. If a tool isn't helpful, data sharing pauses until new activity signals arise, maintaining optimal performance without unnecessary data exchanges. To retain full sharing, adjust settings under Customer Events.

Why it matters

This feature allows Shopify Plus merchants to better allocate resources by identifying effective marketing tools, increasing campaign results and cutting costs. By focusing on profitable data-sharing activities, merchants can boost overall store performance.

Role-specific impact

• Marketers: Gain insights on campaign performance and optimize budgets by focusing on effective tools.
• Developers: Set parameters for data sharing automation to leverage store performance data.
• Store admins: Easily manage data sharing settings to align with business goals using the Shopify admin panel.

Use-case example

Real-world scenario & metric

A retail store discovered only Facebook ads were generating sales. With automatic data sharing, the store reduced the pixel budget by 20% while maintaining conversion rates, saving resources.

Implementation checklist

1. Navigate to Settings in the Shopify Admin.
2. Access Customer Events.
3. Review pixel data performance.
4. Decide if full data sharing or automation suits your strategy.
5. Adjust pixel settings as needed.

FAQ

Q: Can I opt out of automatic optimization?
A: Yes, adjust pixel settings under Customer Events.

Q: When does data sharing pause?
A: When a tool shows no results, resuming with new signals.

Resources

For detailed guidance, visit Shopify's Customer Events page.

Need guidance? Talk to Makro.