Leverage New Shopify Flow Triggers for Better Automation

Executive summary:

• Four new triggers in Shopify Flow.
• Enhance automation with specific event responses.
• Meant for enterprise merchants using Shopify Plus.

What changed

Shopify has introduced four new triggers within Shopify Flow: automatic discount created, discount code created, dispute created, and fulfillment order split. These triggers allow enterprise users to build workflows that automatically respond to specific events related to discounts, payments, and fulfillment.

Why it matters

For Shopify Plus merchants, these triggers present an opportunity to automate manual processes, reduce errors, and improve operational efficiency. By responding instantly to promotional activities or payment disputes, merchants can better manage customer interactions and maintain smooth store operations.

Role-specific impact

• Marketers: Automate the tagging of promotional activities and streamline communication channels when new discounts or codes are created.
• Developers: Integrate third-party apps more seamlessly by leveraging new trigger data, allowing precise conditions and actions for various workflows.
• Store admins: Receive automated alerts for payment disputes and manage fulfillment orders effectively when splits occur.

Use-case example

Real-world scenario & metric

A lifestyle e-commerce store uses the "discount code created" trigger to automatically notify the marketing team via Slack when a new discount code is generated, ensuring immediate promotional actions are taken, resulting in a 15% increase in campaign engagement.

Implementation checklist

1. Access the Shopify Flow app from your Shopify Plus admin.
2. Select the relevant trigger based on your business needs.
3. Define the conditions and actions for each trigger.
4. Test the workflows to ensure they work as intended.
5. Monitor and refine workflows based on operational feedback.

FAQ

Q: What events can I automate with new triggers?
A: You can automate responses to discount creations, payment disputes, and fulfillment order splits.

Q: Can these triggers integrate with third-party apps?
A: Yes, the triggers support workflows involving both Shopify and third-party app events.

Resources

For more insights into setting up Shopify Flow, visit the Shopify Flow documentation.

Need guidance? Talk to Makro.