Leverage New Metafield Types for Content Flexibility

Executive summary:

• New metafield types: article_reference and list.article_reference.
• Boost flexibility in content integration on your store.
• Available to all Shopify Plus merchants from 2025 API updates.

What changed

Shopify's latest API update (2025-10) introduces two new metafield types: article_reference and list.article_reference. These allow merchants to create a reference to an individual article or a list of articles directly in their shop's metafields.

Why it matters

These new metafield types enhance content management flexibility, enabling more dynamic content strategies and simplifying the connection of blog posts or articles with products.

Role-specific impact

• Marketers: Easily link articles to products for better storytelling and SEO.
• Developers: Simplified metafield integrations for content-rich experiences.
• Store admins: Manage and update content references without technical assistance.

Use-case example

Real-world scenario & metric

A fashion brand links lookbook articles to their related products, resulting in a 20% increase in on-page engagement and cross-product discovery.

Implementation checklist

1. Update your API to version 2025-10.
2. Create new metafields using article_reference or list.article_reference types.
3. Integrate metafields with front-end templates for content display.

FAQ

Q: How do I create a new metafield?
A: Use the Shopify admin or GraphQL API to define new metafields with the article_reference type.

Q: Do these changes require theme updates?
A: Yes, you may need to update your theme to leverage the new fields effectively.

Resources

For detailed instructions, visit Shopify's official documentation.

Need guidance? Talk to Makro.