Executive summary:
- Introduction of new discount functionalities.
- Enables code-based or automatic discounts.
- Targeted at Shopify Plus merchants, enhancing conversion and loyalty.
What changed
We've launched new functionality allowing merchants to apply discounts not just to products but also the total order value and shipping costs. This is accessible through the Discount Function API and select third-party apps.
Why it matters
These expanded discount capabilities can significantly boost cart sizes, improve conversion rates, and deepen customer loyalty by making more strategic discounting possible.
Role-specific impact
- Marketers: Create targeted promotions to drive sales.
- Developers: Integrate new discounts via API for enhanced automation.
- Store admins: Manage discounts directly in your admin dashboard with greater ease.
Implementation checklist
- Review the capabilities of the new Discount Function API.
- Test different discount scenarios to ensure functionality meets your business needs.
- Update your promotions strategy to incorporate these new options.
Resources
For further details, visit our main documentation on Discount Function API.
Need guidance? Talk to Makro.