Increase Product Variants Limit for More Flexibility

Executive summary:

• Product variants limit increased to 2,048.
• Enables more diverse product offerings.
• Targets Shopify Plus merchants.

What changed

Shopify has significantly increased the number of product variants merchants can offer from 100 to 2,048 per product. This allows businesses to display a much wider array of options within a single product listing, enhancing the shopping experience for customers.

Why it matters

This feature is crucial for Shopify Plus merchants specializing in businesses with complex product offerings, such as apparel stores with multiple size and color options. The increased limit helps in showcasing an extensive product catalog, which can lead to higher conversion rates and customer satisfaction.

Role-specific impact

• Marketers: Gain flexibility in product campaigns, targeting a broader audience with tailored offerings.
• Developers: Less need for workarounds to handle product variety limits, allowing more focus on optimizing performance.
• Store admins: Easily manage expanded catalog options without changing the current product setup process.

Use-case example

Real-world scenario & metric

A fashion retailer can now offer an extensive range of clothing sizes and colors, improving customer choice. Converting over 30% of visitors who now find their exact preference.

Implementation checklist

1. Log in to your Shopify Admin.
2. Navigate to the Products section.
3. Edit an existing product to add more variants, ensuring the total does not exceed 2048.
4. Review variant details and update product pages accordingly.

FAQ

Q: Do I need to change my current product setup?
A: No, the process of setting up products has not changed.

Q: Will this affect site performance?
A: Shopify's infrastructure handles the increased load seamlessly.

Resources

Learn more about the new variant limit in our help docs.

Need guidance? Talk to Makro.