Increase Product Variants for Diverse Catalogs

Executive summary:

• Shopify now supports up to 2,048 product variants.
• Enhances product diversity and customer choice.
• Available for Shopify Plus merchants.

What changed

Shopify has increased the product variant limit from 100 to 2,048. Merchants can now offer a broader range of options for each product, meeting diverse customer needs and enhancing their shopping experience.

Why it matters

For Shopify Plus merchants, this update allows for greater product diversity, improving customer satisfaction and potentially increasing conversions by being able to show more variants directly in product listings.

Role-specific impact

• Marketers: Craft targeted campaigns around a wider product range.
• Developers: Ensure themes and apps support new variant limits.
• Store admins: Manage extensive product options directly from the Shopify admin.

Use-case example

Real-world scenario & metric

Consider a clothing retailer previously limited to 100 variants. Now, they can showcase their entire fall collection of 500 unique styles, potentially increasing their sales by 30%.

Implementation checklist

1. Log into your Shopify admin.
2. Navigate to Settings - Organization - Feature test drives.
3. Select "Increase Variant Limit".
4. Choose your stores, then click "Save".

FAQ

Q: Are all themes compatible with 2,048 variants?
A: Online Store 2.0 themes support it. Check compatibility for others.

Q: Can I revert to 100 variant limit?
A: Yes, you can manage the feature in your settings.

Resources

Learn more about the 2048 product variant limit on Shopify's help docs.

Need guidance? Talk to Makro.

Ensure compatibility of your apps and themes with this feature to fully leverage its potential and maintain optimal store performance. For detailed adjustments and support, explore Makro's service offerings.