Improve return insights with enhanced reason codes

Executive summary:

• Provide specific return reasons for each product.
• Standardization across Shopify platforms.
• Enable better decision-making for merchants.

What changed

Shopify has enhanced the return process by offering product-specific return reasons based on the Shopify Standard Product Taxonomy. This provides merchants with relevant, contextual return data, such as sizing for apparel or style and weight for other categories, when processing returns.

Why it matters

For Shopify Plus merchants, understanding specific return reasons helps improve product offerings and reduce future returns. Enhanced data provides insights that can guide decisions on inventory management and product development efforts.

Role-specific impact

• Marketers: Gain insights into product performance to refine marketing strategies effectively.
• Developers: Integrate with systems requiring product-specific return data.
• Store admins: Monitor return reasons efficiently through enhanced reporting tools.

Use-case example

Real-world scenario & metric

A clothing retailer using specific size-related return reasons was able to identify a persistent issue with a particular product line, reducing unsatisfactory returns by 20% within months.

Implementation checklist

1. Review return reason settings in Shopify admin.
2. Train staff on using new return options at Point of Sale.
3. Utilize return reason analytics for strategic adjustments.
4. Consult Makro for advanced configuration support.

FAQ

Q: How do I access the new return reasons?
A: They are automatically enabled in your Shopify admin and POS.

Q: Can these reasons be customized?
A: They are standardized based on product taxonomy for consistency.

Resources

Learn more about managing returns on this link.

Need guidance? Talk to Makro.