Implement Discount Code Rejection in Your Shop

Executive summary:

• Enable conditional rejection of discount codes.
• Prevent misuse of discount codes and enhance flexibility.
• Designed for enterprise-level Shopify Plus merchants.

What changed

The Discount Function API has been updated to allow merchants to reject certain discount codes and provide custom rejection messages. This advancement empowers merchants with the ability to administratively control which discounts can be used simultaneously and to prevent double discounting scenarios, specifically targeting enhanced flexibility in discount management.

Why it matters

This update offers significant advantages to Shopify Plus merchants by enhancing the ability to ensure better control over discount strategies. By preventing unwanted discount stacking and enabling exclusion rules, merchants can maintain profitability while still offering attractive promotions.

Role-specific impact

• Marketers: Gain more control over promotional strategies and increase campaign effectiveness.
• Developers: Utilize the API's new capabilities to enhance app functionality and optimize discount logic.
• Store admins: Easily configure discount rules and rejection messages to align with current sales strategies.

Use-case example

Real-world scenario & metric

A retailer utilizing multiple discount codes for a seasonal sale noticed a 15% increase in average order value by preventing multiple discounts stacking on discounted items, utilizing the new API feature to tailor their discount offerings more effectively.

Implementation checklist

1. Review existing discount strategies for potential improvements.
2. Update the Discount Function API to incorporate code rejection capabilities.
3. Configure rejection messages to improve customer communication.

FAQ

Q: How do I configure which discount codes are rejected?
A: Use the updated Discount Function API to set rules for code rejection based on your criteria.

Q: Will customers be notified if their code is rejected?
A: Yes, merchants can set custom messages that will be displayed to customers if their discount code is rejected.

Resources

For more details on configuring discount rules, visit the Shopify tutorial.

Need guidance? Talk to Makro.