Filter Traffic Between Human and Bot in Analytics

Executive summary:

• Shopify Analytics now filters human and bot traffic.
• Enhances accuracy of customer behavior data.
• Benefits all Shopify Plus merchants focusing on conversions.

What changed

Shopify Analytics introduces a new filter to distinguish between human and bot traffic. You can now categorize traffic, using the "Human or Bot session" filter and dimension, to better understand genuine visitor actions distinct from automated bot interactions.

Why it matters

This feature grants Shopify Plus merchants a refined understanding of their customer base, ensuring decisions are made on accurate metrics. By filtering out bot traffic, merchants obtain a clearer picture of conversion rates, referral source effectiveness, and overall store performance.

Role-specific impact

• Marketers: Gain insights into customer acquisition channels and optimize campaigns targeting genuine users.
• Developers: Ensure analytics integrations provide relevant, human-centric data for strategic enhancements.
• Store admins: Monitor store performance with accurate visitor data and make informed decisions about traffic sources.

Use-case example

Real-world scenario & metric

A large electronics retailer noticed skewed analytics due to high bot traffic. Using the new filter, they isolated bot sessions, revealing a 15% improvement in reported customer conversion rates.

Implementation checklist

1. Navigate to Shopify Analytics sessions report.
2. Select "Human or Bot session" from filters.
3. Adjust focus to "Human" for conversion data or include both sessions for comprehensive analysis.
4. Review reports and adjust marketing strategies accordingly.

FAQ

Q: How do I access the new filter?
A: Open any sessions report in Shopify Analytics to find the filter in the options.

Q: Will this work with custom Shopify builds?
A: The feature soon includes support for headless and Hydrogen stores.

Resources

Include ONE anchor tag to the most relevant Shopify doc.

Need guidance? Talk to Makro.