Executive summary:
- Introduction of expanded discount types across products, orders, and shipping.
- Aimed at enhancing marketing flexibility and customer retention.
- Available for Shopify Plus merchants through API and select third-party apps.
What changed
Shopify Plus has now enhanced its discount capabilities to include code-based and automatic discounts that can be applied not only to products but also to the total order value and shipping costs. This new feature is accessible through the Discount Function API and compatible third-party apps.
Why it matters
The new discount options provide Shopify Plus merchants with greater flexibility to tailor promotions that can drive higher sales volumes and improve customer retention by offering more targeted discounts.
Role-specific impact
- Marketers: Create dynamic pricing strategies that adapt to customer behaviors and market demands.
- Developers: Integrate expansive discount functionalities with existing systems using Shopify's comprehensive API.
- Store admins: Manage promotions more effectively with enhanced discount options, ensuring ease of setup and tracking.
Implementation checklist
- Review and understand the new discount capabilities via the Discount Function API.
- Test different discount configurations to find the most effective strategy for your target market.
- Update any marketing materials to reflect the new promotional opportunities available.
Resources
For more detailed information on setting up and using the new discounts, visit Creating Discounts with Apps.
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